How is money earned by running a blog online?
One answer often thrown up digital marketers is affiliate marketing. It remains one of the most reliable techniques used to convert incoming traffic into hard money.
Most people have a fair idea about affiliate marketing. The next question many beginners have is how can it be turned from a theoretical concept to an actual reliable practise that can be relied upon to generate a stable income. Almost all top bloggers in any given field use affiliate marketing to create an additional stream of income.
Blogging and Its Role in Affiliate Marketing
Those who do not know digital marketing tend to consider blogging an archaic form of communication. Look inside the hood and an entire industry exists which serves millions of people and serves as a stream of income for many.
Blogging is an important practise in digital marketing. In areas like SEO, it is the lifeblood of engagement and growth.
In affiliate marketing, blogging can be seen as a way to maximize profits.
Affiliate marketing from an affiliate’s perspective is the practise of selling products and services and earn a commission on every sale. How does one sell products though? This is where the concept of blogging and blog traffic comes into the picture.
By blogging, bloggers have the ability to influence people through their content. Bloggers who are affiliated to an affiliate network can promote the products they are supposed to sell to their audience and earn a commission on each purchase.
In essence, bloggers can grow their income by increasing sales through affiliate links which are influenced by blog content.
There are many ways to master blog content to increase sales through affiliate marketing. Some of these ways have been listed below:
- Give Effective Call-To-Action
The biggest reason why affiliate sales for many bloggers are average at best is a lack of focus on a CTA message. A CTA message is important to actually make a person by a product or service. A CTA can be a message or button, any special token aimed to trigger an action from the user. A simple example is the ‘buy now’ button s every e-commerce store. The button is meant to trigger people into buying a product.
The CTA message of a blog should be influential enough to make someone click on the affiliate link and actually buy the product.
- Frame Content to Match the Promoted Product
Imagine you go to a sports blog of a top influencer. The influencer only writes content on sports. If that influencer starts promoting beauty products on his blog, would you be inclined to buy the product.
The niche and content of the blog should be in the same domain as the product being promoted. This same principle lies at the heart of affiliate marketing. Users cannot be influenced into buying something until they see the content backing it.
In conclusion, this article covers the basic idea of using blogging to increase reveue in affiliate marketing and doing so using content.
About the Author – Sheen Ben Philip is a content developer and entrepreneur with three years of experience in the field. He currently writes for Eduburg.com, best known as a digital marketing institute in Delhi.